About

Pulkit Rastogi working on a laptop at a cafe

I’m Pulkit.

I build the things that turn a company’s traffic into revenue: websites, landing pages, performance ads, email funnels, and the conversion work that ties them together. I’ve earned more than $200,000 on Upwork doing it – all of it from clients outside India, all of it run async over Basecamp instead of calls, and almost never after my kids’ bedtime.

That last part isn’t luck. It’s by design. And the design is learnable, which is most of what I write about here.

What I’m working on now

Two things have my attention.

  • How freelancers in India win international clients. I’ve spent more than a decade learning how to find good clients abroad, price for them, set boundaries with them, and keep them long enough to matter. Most of those lessons were expensive. I’m writing them down so they cost you less than they cost me.
  • What AI is doing to the rest of us. Not the hype, not the doom – just notes, taken as it happens. What’s shifting in my own work, and what I’m preparing for. I’d rather think out loud and be wrong in public than pretend I have it figured out.

How I got here

I grew up in Rampur, Uttar Pradesh, in a family of goldsmiths – three generations in the jewellery business. I was meant to be the fourth.

In 2004 I lost my father and my sister. I left Rampur soon after.

I started again in Chandigarh in 2007: a job at a local IT company, then six years learning sales, digital marketing and ecommerce from the ground up. In 2013 I started my own agency.

Writing about fashion and ecommerce is what opened the doors. My work was featured by Forbes, Moz, Smashing Magazine, BigCommerce and YourStory. Swarovski and Farfetch came from that writing, not from pitching.

In 2019 I made the worst bet of my career. I partnered with a former boss and lost the domain, the email, the data, and six years of writing with it. The lesson was expensive and narrow: own the domain, own the list, own the archive. If it lives on someone else’s asset, it isn’t yours.

Then I rebuilt. That became Daminico, the agency I run today.

Away from the work

I live in Mohali with my wife Charu, our two children, and my mother. I read, I take notes, I write things down.

If you want the notes

One piece most weeks: the playbook for winning clients abroad, and what I’m seeing as AI reshapes this work. No pitches.

Find me