I receive several emails from people who want to make a living (and often, more than just living) with Digital Marketing. Many of these people are smart, but I feel sorry for them. They are set for failure, and I feel there is little I can do to help them. They enter into their digital marketing career with the wrong mindset and unrealistic expectations of getting rich quickly, making money while sleeping, and showing off their riches.
If you are a kid who has played the video games of the 90’s (I definitely have), such as Prince, Mario, Contra, Spartan – you know that there is a dragon waiting for you at the end. If you are in the digital marketing game, the dragon doesn’t come in the end. The dragon opens the door and eats you. Game over.
It’s unfair because you don’t even get to know the rules of the game.
I am talking about self-proclaimed digital marketing gurus who sell you systems and processes in the form of dropshipping courses, marketing funnels, SMMA courses, affiliate marketing, etc, offering you the ultimate opportunity to become rich in a couple of months, if not overnight. The likes of Tai Lopez, Dan Loc, Frank Curn, Grant Cardone, Sam Ovens… I can go on and on.
I have seen people spending close to $8,000 on such digital marketing courses and being more miserable than they were when they started.
The problem with these people and their expensive courses is not that their content is useless (I downloaded some courses from Torrent – yes Torrent), but that they are sold on the promise to give you a system to make you rich in a short time. The worst thing their money-making systems do is that they give you a false belief of having all figured out, making you short-sighted, impatient, and deluded. Quite the opposite of the mind frame you need to succeed.
If you just watch one of their videos on youtube, they clog the arteries of your brain. They are there when you are watching the news, reading your favorite blog, on your Instagram, playing games on your phone. These people are true masters of their game. The game of getting you to open their wallets to them. For someone who has just started, has no context, such digital marketing courses can be paralyzing.
It’s the same reason why parents don’t want their kids to watch an adult movie until they are grown enough to have the context. Likewise, watching such money-making courses when you’re just getting started, isn’t good for you. When you’re starting, your focus has to be on developing a skill, not buying a sports car with your thought bubbles.
I am not denying that there are over-night rich stories in digital marketing. But these stories are of people getting rich overnight by selling an overnight rich shortcut. Why people buy them? Because we humans love short cuts. Our brains are designed to take the easy way out – and for a good reason.
My advice? If anyone promises you easy money, shortcuts to success in the form of an SMMA course, affiliate marketing course, dropping shipping course, know that it’s a mousetrap – run away from it, and not towards it.
To make money, you need skills; and building skills good enough that someone will pay for it takes time. There are no shortcuts.
I believe that you don’t have to be a mean, ass-hole to become rich. You can make your riches while being a good, honest, and reasonable person.
And if you want to make money while you’re sleeping, go and start a SAAS business. Want more ideas? Start a real ecommerce business, create music, create a popular youtube channel, or a podcast. All these streams can make you money when you’re sleeping.
But you will need to make your own share of mistakes. You will learn from them, do the course correction. You will need to put together a ‘long term’ team with a shared mission. All of this will take time. You will have to wait, and keep working on your skills and enjoy the journey. That’s what I do every day.
Hard choices, easy life. Easy choices, hard life – Jerzy Gregorek