Chapter 2 – Research Target Audience

After you know your niche’s problems and the services you’re going to offer them….it’s now time that you define your target audience. In this video, we will create customer personas, and start the process of researching your ideal client using the persona document to know their problems, needs, desires and what keeps them up at night so that you can start contacting them.

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Exercise: Please make a copy of this document to attempt the exercise